Run a Free AI SEO Audit — No Signup Needed

The first move is a clean scan of your page. Go to GeoTools SEO Checker and paste in your URL. No account. No email address. The tool runs immediately and returns a scored audit covering your meta title, meta description, H1, H2 tags, image alt attributes, canonical URL, and HTTPS status — plus GEO-specific flags that most free tools miss entirely.

Read the full report before touching anything. The instinct is to jump straight to the red items and start editing, but spending five minutes understanding the complete picture prevents you from fixing one issue while accidentally creating another. A missing canonical, for instance, is often connected to a broader duplicate content problem — fix the symptom without understanding the cause and you'll be back in two weeks.

Fix Meta Tag Errors First — They Cost You the Most

Meta titles and descriptions are the first thing search engines read and the first thing users see. Getting them wrong doesn't just hurt rankings — it kills click-through rates even when you do rank. A meta title checker will show you instantly whether your titles are missing, too long, too short, or duplicated across pages.

Duplicate meta titles are a specific problem worth hunting for. If you have ten service pages all using the same title template — "Services | Company Name" — Google has no way to distinguish between them. It will pick one to rank, usually not the one you want. Run a website SEO analysis using GeoTools or SEOmator and look specifically for duplicated title patterns across multiple pages.

Audit Your H1 and Heading Structure

Your H1 tag is the main handshake between your page and any search engine — traditional or AI. Every page should have exactly one H1, it should include the topic keyword for that page, and it should match the intent of the content that follows. That last part trips people up more than you'd expect. A page titled "How We Help Small Businesses" with an H1 that says "Our Story" is sending contradictory signals to both Google and to AI systems trying to categorize the content.

Run an H1 tag checker on your important pages. The common errors break down like this: no H1 at all (surprisingly frequent on CMS-built pages where the theme title visually but doesn't wrap it in an H1 tag), multiple H1s (often caused by page builders adding their own heading elements), and H1s that are too generic to help anyone understand what the page is about.

H2 and H3 structure matters too, Specially for AI readiness. AI systems navigate your content using heading hierarchies.

Fix Image Alt Tags — They're Free SEO You're Leaving Behind

Every image on your site that lacks an alt attribute is a missed opportunity. Not a catastrophic one — missing alt text won't destroy your rankings — but across a site with hundreds of images, the cumulative gap adds up. More practically, alt text is how Google Images indexes your visuals, and it's one of the signals AI systems use to understand what a page is about when the surrounding text is ambiguous.

An AI SEO checker will flag every image missing alt text in one scan. Go page by page through the flagged list and add descriptions. This is one of the rare SEO tasks where you can achieve full compliance in a single afternoon with no technical knowledge required.

Run a Schema Markup Check — This Is the GEO Fix That Matters Most

Schema markup is structured data embedded in your page's HTML that tells search engines — and AI systems — what your content is. A recipe page with proper schema tells Google it's a recipe with specific ingredients, cook time, and a star rating. An FAQ page with FAQ schema gives Google (and ChatGPT) pre-formatted question-and-answer pairs it can extract directly into search results and AI responses.

Use a free schema markup checker to see what structured data your pages currently have — and what's missing.

The connection to AI search is direct. When a user asks ChatGPT a question your content answers, the AI is far more likely to cite a page it can clearly parse and attribute. FAQPage schema is essentially pre-formatted for AI extraction — the question and answer are explicitly labelled in the code, making your content trivially easy for a language model to pull from.

Add an llms.txt File — Most Sites Still Don't Have One

This is the fix your competitors almost certainly haven't made yet. An llms.txt file lives at the root of your website and tells AI language models what your site contains, how it's organized, and what content is most important. It's the AI equivalent of a sitemap — and right now, the overwhelming majority of websites don't have one.

Getting this in place is straightforward. GeoTools provides a free llms.txt generator at geotools.live/llms-txt-generator — fill in your site details and it produces a properly formatted file you can upload directly. Once it's live, AI crawlers visiting your site have clear guidance on how to interpret your content. That translates into better citations, better extraction accuracy, and more appearances in AI-generated answers.

It takes about ten minutes to generate and upload. There is no good reason to still not have one.

Check Your Technical SEO With a Deep Audit Tool

Once the on-page and GEO issues are handled, go deeper on the technical side. SEOmator's free audit runs over 200 checks per URL and will surface things that page-level checkers miss entirely: redirect chains, broken internal links, pages blocked by robots.txt that shouldn't be, sitemap inconsistencies, and mobile usability problems that are silently pushing your Core Web Vitals scores down.

Pay particular attention to crawl errors. If Google's bots or AI crawlers like ChatGPT-User — are hitting 404 pages when following your internal links, those pages contribute zero to your site and actively waste crawl budget. Fix them by either restoring the missing pages, updating the links to point somewhere valid, or setting up proper 301 redirects.

Page speed is the other technical factor worth auditing carefully.